Understand your business
Every business is different. We start with a meeting to understand what you do, who your customers are, where you operate, what you want to achieve, and which actions matter most to your business.
Google Ads for small NZ businesses
People are already searching.
Make sure you show up.
Straightforward Google Ads management for local businesses that want a sensible first step, not an oversized agency package.
No confusing reports. No performance theatre.
Brands I've worked with
Paid media, strategy, social, and content
A practical first step
Enough management to start well. Nothing you don't need.
Search is for businesses ready to take their marketing more seriously, without committing to a large agency retainer or substantial ad budget. It offers a practical way to get started with Google Ads, with focused management built around a smaller budget. Google Search will often be the strongest starting point, but the right campaign type depends on your business. This focused service brings together the highest-impact practices I've developed across different industries and applies them where they can make the greatest difference, without filling the account with endless minor tweaks.
Create the right starting point
I build the campaign structure, targeting, keywords, ads, and straightforward conversion tracking around the actual business.
Turn real search data into better decisions
Real searches and business results guide the work. I focus on the highest-impact improvements I've learned over years of managing Google Ads, without endless minor tinkering.
Included in $350/month
Ongoing account management
- Up to two campaigns for one business
- Weekly account, delivery, and search-term checks
- Keyword, negative-keyword, and placement upkeep
- Monthly budget, bidding, asset, and ad-copy decisions
- A concise formal report in plain English
- Email support and an optional quarterly catch-up
Campaign options: Search, Display, Shopping, YouTube, or Performance Max where they fit. Visual/video creative must be supplied, and Shopping requires a client-managed product catalogue.
When you need something deeper
Let's shape a different scope
The starter service isn't intended to quietly absorb a full agency retainer's worth of work. More complex needs can still be supported with a clear custom price.
- More than two campaigns or over $1,000 in monthly spend
- Multiple brands, stores, or complex location structures
- Advanced tracking, data feeds, or custom development
- Landing-page strategy and substantial website work
- High-frequency testing or intensive growth programmes
- Ongoing photography, design, or video production
Ongoing rhythm
How the account is looked after.
AutomaticIssue alerts
Major delivery or tracking problems can be flagged between regular reviews.
WeeklyAccount housekeeping
Delivery, search terms, negative keywords, budget, and obvious issues.
MonthlyBigger decisions
Budgets, bidding, ads, useful tests, direction, and a concise report.
Setup from $250
The groundwork before your ads go live.
- Introductory meeting and business discovery
- Google Ads account creation or access
- Keyword, market, and competitor research
- Build of up to two initial campaigns
- Ad copy, assets, and standard conversion actions
- Compatible website plugin installation and testing
Complex website work is outside the setup fee. I can coordinate with your developer, but their time and any third-party tools are paid by you.
Selected work
Real campaigns. Measurable results.
Two examples of accounts built from scratch, using results that can be supported and clearly explained.
Amigos NZ · Multi-site hospitality
15,000+tracked bookings
Turning local searches into measurable bookings
A Google Ads programme built from zero and refined across six local markets, connecting active restaurant searches with genuine booking demand.
Indi Imports · Seasonal ecommerce
10×+tracked return in the first summer
Capturing high-intent demand in a short New Zealand summer
Search became a measurable sales channel for a specialist watersports range, returning more than $10 in tracked sales for every $1 spent during its first season.
Viktor BarricklowWānaka, New Zealand
High-impact marketing for small businesses
Built around the work that makes the biggest difference.
Hi, I'm Viktor! I'm a Wānaka-based marketing professional and Head of Marketing for a multi-site New Zealand restaurant group. I created Search to help small businesses get Google Ads off the ground without the cost or complexity of a large agency.
My marketing career started more than ten years ago with organic social media and travel content. After moving to New Zealand, I began using those skills to help local businesses, and my work gradually expanded into broader strategy, marketing leadership, and paid advertising through both in-house roles and freelance work across several industries.
That experience showed me that many small businesses were missing one of their clearest opportunities: appearing when customers were already searching for what they offered. It also taught me to focus on changes that improve bookings, leads, and sales, rather than chasing a better score from Google. Search brings that approach into a focused, measurable service built around the work that matters most.
Search distils that experience into the biggest hitters: good setup, consistent housekeeping, disciplined testing, and decisions based on what actually works.
In-house perspectiveMarketing shaped by real budgets, sales targets, and business pressures.
Small-budget experienceUsed to making careful decisions when every advertising dollar matters.
Owner-direct serviceYou'll speak directly with me, and I'll be the one managing your account.
Based in Wānaka and working with businesses across New Zealand.
Good questions
Questions, answered.
If the answer depends on your business, you'll get a straight answer before anything begins.
Does the $350 include my advertising spend?
No. The $350 is the monthly management fee. Your ad spend is paid directly to Google and remains completely visible and under your control.
Am I locked into a contract?
There is no fixed-term contract, but one month's cancellation notice is required so the account, reporting, and access can be handed back cleanly.
How does billing work?
Invoices are sent on the first of each month and are due on the 20th. No GST is currently charged.
What does the setup fee cover?
Setup starts from $250 and covers discovery, account configuration, research, up to two initial campaign builds, ad copy, assets, and straightforward conversion setup. Compatible plugins can be installed and tested. Complex development and paid third-party tools are separate.
Which campaign types can you manage?
Search, Display, Shopping, YouTube, and Performance Max can all be considered within the two-campaign limit. Search is usually the strongest place to begin with a small budget. You supply visual or video creative, and Shopping requires a working product catalogue.
What if I need more extensive work?
Get in touch. Larger budgets, more than two campaigns, multiple locations, deeper tracking, landing-page work, and more intensive testing can be scoped and priced separately.
How much should I spend on the ads themselves?
Your ad spend is paid directly to Google and is separate from the management fee. I generally recommend starting at around $500 per month, with $5 per day being the absolute minimum. A smaller budget can still be useful for proving the concept, but it will gather data more slowly and limit how much meaningful optimisation is possible. The starter service covers ad spend up to $1,000 per month.
Start with a quick fit check
Could Google Ads work for your business?
Tell me what you do, where you work, and what you'd be comfortable spending. I'll give you a straight answer about whether this service makes sense.
No hard sell. If the starter service isn't the right fit, I'll tell you.
viktor@marblepointcreative.co.nz